SAP NHL/NBA Finals Social

To draw attention to SAP’s data analytics and to showcase that they are the official stat keeper for the NHL and the NBA. We created a FB/ Twitter/ Instagram campaign that leveraged the data to predict which teams and players would prevail in the playoffs. The NHL received 7+ million views while the NBA collected 22+ million views internationally. With 81% prediction accuracy we beat the Las Vegas sports books. Giving fans the stats that matter most.