I have 15+ years experience providing both creative direction and strategic development for both DTC and HCP clients. In that capacity I,

• Ensure that healthcare messaging is consistent across every indication of the same brand.

•Oversee and guide the creative development of creative campaigns, across all audiences from patient and sales representatives to physicians.

•Build and maintain strong senior level client relationships with key executives to ensure the highest levels of client satisfaction.

•Mentor and develop creative talent in the healthcare/ technology division to help them bring new solutions to this growing category.

•Foster collaboration between the healthcare industry and the creative community..

“Best Practices” is a comedic behind the scenes look at what it takes to be the best.

SAP Manages the stats and analytics for the NHL. We developed an entertainment property with the comedian Greg Fitzsimmons that could help tell that story while giving fans access to the players they love.

With over 2 million views and counting it’s being extended to the NBA, Cirque Du Soleil and the NFL.

American Express has been the premiere sponsor for over 20 years. Momentum has continuously raised the bar on the fan experience year after year. For 2017 we developed an interactive air haptic tennis game that enabled fans to feel the game of tennis like never before.

2018 Clio Award Winner

Hard core fans can't get close enough of the players they love. We invited them into the NY Rangers and San Jose Sharks locker room to discover stats, video high lights & insider facts hidden among their actual gear. 

Samsung S5 Launch Campaign. There are over 2.5 million mobile phone rant videos on line. We created 11 humorous rants that tapped into the frustration people feel about their current phones and received over 4 million views.

As the creative lead on the Samsung galaxy global mobile pitch. We developed this strategic position at R/GA.  The client loved "For life in Progress" tag line. Leveraging their constant pursuit of innovation. This video helped to sell them on the idea and ultimately win the business.

The challenge for Mercedes Benz was to remain relevant to a wide range of consumers in a challenging economy.

The solution was to add a dash of fun and personality to the messaging while maintaining the high-end production values car buyers would expect from the premium "peerless engineering" of the iconic brand.

This was created for the Singapore/ Malaysia market to launch the Samsung Edge. Receiving over 2.5 million views.

DirecTV is about premium entertainment. So, we created some premium characters with over the top wealth who still care about getting a great deal.

JCPenney's situation was dire. After repositioning the brand with everyday low prices and the elimination of all discounts and coupons, sales were down 30% nationlly.

This hard hitting multi-channel campaign made the most of the new model by illustrating the exact items side by side. The only difference was the price.

The perception was that GMC trucks were just rebadged Chevy's.

We needed an idea big enough to give truck guys permission to believe otherwise. "Professional Grade" is GM's longest running and most successful campaign to date.

The objective was to speak to the independence of Saab loyalists and to get away from the fact that the company was then owned by GM.

A three minute on line experience. After answering 16 simple questions, data visualization demonstrates your retirement readiness. It shows where you stand compared to the average american and the average Ameriprise client. It could generate a pdf that you could take or send digitally to your financial advisor as well.

SAP manages data analytics and keeps the stats for the NHL, NFL and NBA.

By creating interactive experiences that allow the fans to engage the data and strengthen their connection to the teams and players they love to watch.

To draw attention to SAP’s data analytics and to showcase that they are the official stat keeper for the NHL and the NBA. We created a FB/ Twitter/ Instagram campaign that leveraged the data to predict which teams and players would prevail in the playoffs. The NHL received 7+ million views while the NBA collected 22+ million views internationally. With 81% prediction accuracy we beat the Las Vegas sports books. Giving fans the stats that matter most.

Programatic media uses artificial intelligence to customize media placements. Using 12,000 computers developing billions of possible touch points to maximize your media budget.